July 24, 1969: Portland pre-hipsters

Got an early start—8 AM. Stopped at Medford for breakfast then Jim drove 300 miles to Portland. Camp there full so set up at Paradise Point, Washington. Cold & windy.

Marge Binder, July 24, 1969
Here’s a poster for United Airlines from 1969, sans craft beer, man buns, scooters and quinoa.

One of the very few times Mom cites of not having a place to stay. She and Dad pushed on north of Portland for Paradise Point just over the border in Washington. We are one week removed from the hippies, and now we dwell among the hipsters. Actually, I’ll bet Portland was about the exact opposite of hip back then.

Long known as the Rose City, Portland once called itself “The Gateway to Health and Prosperity.” In 1995 it adopted “The City that Works” as its slogan. While the city has attracted some big corporations (I’ve been there for Intel), the mystique has become more of The City that Doesn’t Really Want to Work. Or, as Portlandia termed it: The place where 20-somethings go to retire.

In 2003 the city’s newest (and likely unofficial) slogan “Keep Portland Weird” took hold, inspired,” they say, by Austin, Texas.

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